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Film Title: What is Luxury?

Genre: Documentary

Runtime: 9 minutes 38 seconds

Year: 2026

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Director: Joseph Lewiston

Starring: Nicole Brixi, Harry Tibble, Justin Umeh, Unai Telleria

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Producer: Ellis Narey, Justin Umeh

Commisioned by Studio Ü

An exploration of what luxury fashion means for a new generation of luxury fashion consunmers and creators. What is luxury fashion now?

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Luxury fashion consumption is at an all time high, and major brands are having to battle with the acquisition of resource and the development of new lines for each upcoming season to keep the luxury consumer happy. What does this all mean in the modern world of fashion.

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It means more waste, quicker processes and less durable products. It's time to look back at pieces that have endured since their conception and contemplate how the new generation of luxury brands are going to tackle the problems the old guard face.

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"What is Luxury?" was commisioned by Studio Ü and will be premiering

January 2026 at the Aluula Arts Festival and then will begin submissions for a 2026 film festival run.

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For more details please email info@lewistonstudios.com

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